Top 5 Beauty Retail Applications Performance in South Africa Q4 2023

In the fourth quarter of 2023, the top beauty retail applications in South Africa showcased varied performance metrics across downloads, revenue, and active users. Here’s a breakdown of how these apps fared during this period.

Standard Skin & Beauty saw a fluctuating trend in weekly downloads, starting at 2.4K in mid-October and dipping to a low of 295 in mid-December, before slightly rebounding to 664 by the end of December.

Korean Skincare EU experienced moderate weekly download numbers, peaking at 423 in the last week of December. The app also showed a consistent increase in weekly active users, starting from 421 in late September and reaching 1.2K by the end of December.

Lush Fresh Handmade Cosmetics maintained a steady download rate, with notable spikes in the last two weeks of December, peaking at 385. Active user numbers followed a similar trend, growing from 164 in late September to 279 by the end of December.

Think Dirty – Shop Clean reported varying weekly downloads, with a significant spike to 567 in late October. The app's weekly revenue showed occasional peaks, such as $152 in late September and $96 in early November. Active users fluctuated throughout the quarter, ending at 1.4K in the final week of December.

Nu Skin Vera had a steady but modest download rate, peaking at 307 in late September and then gradually declining to 70 by the end of December.

These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored further.